I caught a presentation today about what Tioga and Vernon are doing to try and bring back some live fans to racing. It was solid, and it was apparent to everyone in the room that they were working their butts off. To be quite honest with you I have never seen more spending - big dollars, not small dollars - put into the sport by a track with 200k handles.
On the harness edge tonight I see a bit of news regarding Vernon/Tioga CEO Jeff Gural's thoughts on marketing in a letter to the Magazine. It is such a shame that they are trying to market a game with a byline of "you can beat a race but can't beat the races" and as you all know from the blog we believe it is its death-knell - the people who don't care if they win are all playing slots. But it has not stopped them. They are trying very, very hard there.
There has been a lot written in your magazine as well as others about how to market the harness racing product. While many efforts have been started in the past a…
On the harness edge tonight I see a bit of news regarding Vernon/Tioga CEO Jeff Gural's thoughts on marketing in a letter to the Magazine. It is such a shame that they are trying to market a game with a byline of "you can beat a race but can't beat the races" and as you all know from the blog we believe it is its death-knell - the people who don't care if they win are all playing slots. But it has not stopped them. They are trying very, very hard there.
There has been a lot written in your magazine as well as others about how to market the harness racing product. While many efforts have been started in the past a…