The Existing
Betting Customer Is Racing’s Best Hope
-- When compared to
ease-of-use and churn focused fantasy sports startups like Fan Duel and Draft
Kings, racing is simply not built for the newbie skill game gambling market --
Fantasy sports – drafting, fielding and managing a team made
up of players in all major sports – has
been on a tear. Back in 1988, according to the Fantasy Sports Trade
Association, approximately 500,000 people were playing games in some form. In 2003, with the help of the Internet and a
growing set of dedicated websites, magazines and software, that number grew to
15.2 million. In 2014, it is estimated that over 40 million people this Sunday
will be fielding NFL teams as the NFL Fantasy playoffs approach. This market will spend upwards of $1.7
billion this year on the craft.
Happy Thanksgiving. Enjoy your day!
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